“…I mean, why would I choose WordPress for an online store when there are special platforms around just for eCommerce?”
I get it, I really do.
While WordPress, at its center, why shouldn’t clients/users simply pick a complete, eCommerce-specific platform. Wouldn’t that be more suited to their needs?
That is true. WordPress is just a blogging tool at its very center. But you should keep in mind that it’s also highly modular and extremely user-friendly web app framework. With the release of 4.5 and the JSON REST API all revved up, using WordPress is tantamount to using Legos – you could build entire empires and WordPress would accommodate you.
But that’s not all WordPress brings on board for online retailers. In this post, I’ll give you a few more reasons why WordPress still owns the eCommerce vertical of the web
· Endless Integrations
That Lego analogy wasn’t me trying to feed you hogwash. WordPress is extendible to practically everything, easily. And the same cannot always be said of leading ‘ecommerce-specific’ platforms.
Your WordPress developers won’t break a sweat wh ile integrating your WordPress website with any number of services/ platforms/ tools and plugins available. You can build entire system consisting of marketing automation tools, ERPs, analytics, payment gateways (custom and otherwise), CRMs, and so much more. All with a base like WordPress.
· Learning and Management
You get complete control – Whether or not you know coding is irrelevant.
Like the Famous 5-minute install, learning WordPress is a matter of minutes, even for complete novices. You can actually get the hang of it faster than you can create a complete social media account. That means no time wasted on trying to understand your own online store and its nuances.
The gentle learning curve is also just icing on a gigantic cake of features that will make daily management easy as dream. You get User roles and capabilities to create a virtual equivalent of employee hierarchy, endless plugins and themes with built in features that give even more power to the user (on admin or front end side), and a JavaScript powered interface for admin dashboard which can be rebranded and customized if your developers have an imagination.
The plugin you’ll need to add ‘ecommerce’ capability to your WordPress website will be equally easy to manage, configure, and customize. That’s like having marketing, sales, development, design, management, and other departments all operating from various floors of your very own skyscraper.
· Customization
Even without custom themes or plugins created by your own WordPress development company, you can choose your own looks and get your desired features from an endless ocean of readymade theme and plugin choices available from various trustworthy sources across the internet.
There are plugins that help improve user experience and performance, plugins to help you translate content for localization, beautiful retina display compatible and highly responsive themes with infinite design options that you can tweak and built in features you can boast of.
The possibilities are endless.
· Security
WordPress haters like converge on this, and I’ll remind everyone that any website, even the one on WordPress, is only as secure as you make it.
WordPress eCommerce plugins take security seriously. WooCommerce enforces SSL, Ecwid Shopping Cart is PCI DSS level 1 validated service provider, and powerful solutions like WordFence Pro and Sucuri have every nook and cranny covered when it comes to website security – Both of them are WordPress plugins. No eCommerce plugin stores card details of users’ payment gateways, and upgrading WordPress eCommerce security is easier than for the stores on other platforms.
Endnote
WordPress is the most user friendly platform for any website – including eCommerce. Depending on your hosting, it can handle huge amounts of traffic without breaking down, and you can get managed solutions if you don’t have the manpower yet.
Quite simply, dear reader, there is nothing you cannot do with WordPress.
Tracey Jones is a blogger cum WordPress developer with years of experience. She is working with HireWPGeeks Ltd., a leading firm having long years of experience in converting PSD to WordPress theme. Being a serial blogger she loves to share her knowledge on the web.
No comments:
Post a Comment